October 12

2021

Webinar 180: The Vegetarian and Vegan market(s) in Japan

12-10-21 | 10:30 - 11:30 AM CET

What is the current status and what are the opportunities that the Japanese vegan & vegetarian markets can offer to EU SMEs?

A country of veggies till about 150 years ago, Japan is today a big meat eater. Yet, in recent years, a few factors are slowly changing the trend towards a less meaty diet. Both domestic and international factors are supporting this shift: health concerns of an ageing society, excessive dependency on food imports, climate change consciousness, booming Asian and Western inbound tourism, etc.

The webinar will introduce the main factors that are supporting a growing interest in vega/vegetarianism in Japan; government policies and consumers promotional activities; examples in the distribution and retail sectors; information on certification and some tips to EU SMEs on what strategy to follow for a successful access into the Japanese veggie market.

The webinar targets EU small, innovative companies, open to international collaborations and to investing resources in a challenging but trustworthy market, producers of high quality, ethical and sustainable products.

FOR MORE INFORMATION & TO REGISTER: CLICK HERE

Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register

EU-Japan Centre News

More
Get an overview of everything the EU-Japan Centre is doing in June 2021! (subject to changes) 31...
Get an overview of everything the EU-Japan Centre is doing in April 2021! (subject to changes)...
Get an overview of everything the EU-Japan Centre is doing in March 2021! (subject to changes)...

Events

More
22/06/2021
Japan society has been late in digitisation, but the government tries to speed this up, among other things, to reduce the cost of health care. This is an excellent opportunity for EU companies with exciting solutions.
24/06/2021
Research Institute of Economy, Trade and Industry& EU-Japan Centre for Industrial CooperationJoint Webinar Towards carbon neutrality~Challenge of Japanese & EU industry and system~ The EU...

Library

More
Report: Frozen Food Market in Japan (incl. Ice Cream) Expert: Maths LundinPublication date: June 2021To...
EU-Japan Newsletter, Issue #74 June 2021The Centre's newsletter is now available...
Report: Japan's Premium Food market Expert: Michael CaustonPublication date: June...
Report: Japan's Clothing and Textile Market Expert: Michael CaustonPublication date: June...