This is the second round of the online training series “What you should know when exporting to Japan”. It briefs in 30 minutes on the latest information on export processes and procedures relating to EU exports to Japan. It also covers trade and administrative rules and regulations relevant to EU businesses which are new to exporting as well as those which carry out regular, on-going businesses with Japan.
Focus is given to small and medium sized EU enterprises (SMEs) and to those sectors which offer growing opportunities to EU exports to Japan, i.e., food and health sectors.
The export process starts with market research: EU exporters should research to know about Japanese market, their products for Japanese market, and Japanese consumers to target.
Based on findings from market research, EU exporters then identify target market, set marketing position, and develop marketing strategies. According to the target, positioning and strategies, EU exporters search for a suitable partner. There are an agent, distributor and representative for EU exporters to partner with.
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Please keep in mind that this webinar is only accessible to EU companies which are registered to the EU Business in Japan website: http://www.eubusinessinjapan.eu/user/register.