When entering the Japanese market, European companies experience many differences in how business is run in Japan. Information relating to advertising in Japan is very limited in English and the advertising industry practices are very domestic, which makes it almost hard for European companies to understand and make the right decision. This webinar provides an overview on the advertising industry in Japan, how agencies are paid and how European companies should select media to place their advertisement based on Japanese media consumption habits, roles of media, media cost and their advertising budget.
The webinar was targeted to EU companies seeking to understand the overview of the Japanese advertising landscape and possible advertising options depending on their budget
Registration deadline: 14/11/2016
Topics learned during this webinar?
Programme:
Speaker: Saori Nishida, Japan Connection
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office