Sonoda & Kobayashi IP Law and the EU-Japan Innovation and Technology Cooperation Helpdesk are happy to announce their upcoming webinar on trademarks in Japan, taking place on September 30th.

Entitled “Key Issues in the Trademark System in the Digital Transformation Era”, we will discuss how Japan’s trademark system has been dealing with several key challenges posed by the ever-increasing digitization and by the integration of AI.
Sonoda & Kobayashi’s resident trademark expert, Ms. Yoko Sasaki, will take you through the 3 main issues and provide practical information for companies that want to protect their trademarks in Japan.

We are looking forward to welcoming all EU companies and Japanese interested in these topics to this webinar.

The webinar is particularly dedicated to:

• European and Japanese companies interested in registering trademarks in Japan;
• Everyone interested in the evaluation of trademarks due to the continued digitization.

Programme:
1) Introduction
2) The cross-border use of trademarks online;
Ms. Sasaki will explain how Japanese courts have been interpreting territoriality, and judging whether online trademark infringement takes place in Japan.
3) Trademark protection in virtual spaces;
Ms. Sasaki will talk about how to obtain trademark protection for virtual goods in Japan.
4) Impact of the generative AI on the Japanese trademark system;
Ms. Sasaki will talk about AI-generated trademarks and whether they can be registered in Japan or not.
5) Q&A Session
 
Speaker: 
Yoko Sasaki, Patent Attorney, Sonoda & Kobayashi IP Law
Yoko Sasaki is a Japanese Patent and Trademark Attorney at Sonoda & Kobayashi, specializing in IP prosecution and trademark-related matters in Japan and abroad. With a B.S. in Electrical Engineering and over 10 years of experience as an application engineer at Hewlett-Packard/Agilent Technologies, she brings technical expertise to her legal practice.

Register here: https://us06web.zoom.us/webinar/register/WN_fAngn5GgTnaSMT8Fm2yS0A