The IP Business Advisor at China IP SME Helpdesk was invited to share their expertise about the correct identification of the IP-related aspects, how to avoid infringing the IP rights in China at the Q&A session of the webinar on February 24th.

The company’s digitization processes are a journey into the unknown, and the difficulties of navigating the learning curve threaten to postpone the process until what is important becomes urgent.

However, bridging the digital divide is essential today for European SMEs, and doing it correctly is key.

Watch this webinar, organized by CEIPI, the EU-Japan Technology Transfer Helpdesk and the International IP SME Heldpdesk, and walk with us the path that a company followed to digitize its business safely, thanks to a correct identification of the Intellectual Property-related aspects (i.e. software, design, and -mainly- patents), including how to avoid infringing the Rights of others and protect your innovation to get the most out of it.