'About Japan' webinar series 264: Winning Presentation Strategies for Japanese Business Settings

How can you build a successful presentation for a Japanese audience?

What are the essential keys to delivering an effective presentation — and what common pitfalls should European companies avoid?

This session will highlight the critical factors that make business presentations impactful and help them truly resonate with Japanese clients and partners.

This session will help you to:

• Identify the key points for business presentations with Japanese stakeholders
• Understand Japanese logic and reasoning styles, and learn how to adapt your presentation accordingly
• Integrate essential cultural and communication elements to ensure your presentation engages and convinces Japanese audiences

This webinar is targeted to EU companies seeking to develop, strengthen or improve their current relationship with Japanese clients or partners.

In 40 minutes from your desk, discover:

• How to boost your ability to influence and persuade Japanese audiences by adapting your presentation style
• How to sharpen your cross-cultural effectiveness, with a focus on impactful presentation skills in Japanese business contexts

The webinar recording and presentation will not be made available on the website.

Registration deadline: 2/2/2026

Programme:

• Introduction
• Expert’s presentation
• Q&A Session

Speaker:

Akiko Klahr-Suzuki brings over 25 years of global business experience, working from Europe with a strong focus on Japan and Asia. She helps Japanese and European companies expand opportunities and strengthen partnerships by enhancing intercultural collaboration.

She previously held leadership roles at Hewlett-Packard in Japan and France (EU headquarters), where she led business model and operational transformations across 15 European countries and managed global marketing and sales operations spanning Asia, Europe, and the USA.

Her expertise lies in building strong cross-border relationships, driving business performance and supporting companies in creating synergies that bridge cultures and foster sustainable growth.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office