Marketing & Advertising

— Latest update: March 2024 —

Consumers must be aware of you in order to purchase your product. But how do you become known on the market? Within this high-tech nation a huge variety of support and strategies are available for you to use. Get to know them and learn about the tastes of the population. Colorful adverts, cute mascots, renowned celebrities: discover what attracts the eye of your future client.

Table of Contents

• Product
• Advertising Market
  • Traditional Media
  • Internet Advertising
  • Promotional Advertising
• Digital Marketing
  • Trends in Digital Advertising
  • Search Engines
  • Influencers & Marketing
• Social Media
  • Market Overview
  • LINE
  • Twitter and TikTok
  • Instagram and YouTube
  • Facebook
  • Social Media Advertising
• Some Characteristics of Japanese Advertising
  • Use of Celebrities
  • Use of English
  • Soft sell
  • Colourful Ads
  • TV Advertising
  • Kuchikomi
  • Advertising Agencies
• Regulation
  • Advertising Regulation
  • Social Media
  • Marketing Regulation
  • Digital Market Regulation

• Expert Reports & Webinars
• Annual Report
• Further Reading
• Relevant Organisations and Trade Fairs