How can your EU B2B tech company successfully scale in Japan by building the right local partnerships?

Japan's B2B tech market presents immense opportunities, especially with its accelerating embrace of Digital Transformation (DX) driven by global uncertainties and domestic challenges like an ageing workforce. However, navigating this unique market – with its distinct business customs, language barriers, and relationship-driven culture – requires more than just innovative solutions. This webinar will reveal why strategic local partnerships are not just an option, but a critical bridge to sustainable growth and deep market access in Japan. We will equip senior executives and decision-makers from EU B2B tech companies with actionable insights to identify, engage, and leverage the most effective Japanese partners, transforming potential hurdles into pathways for remarkable success.        

The webinar is targeted to senior executives and decision-makers from EU B2B tech companies who are seeking to enter the Japanese market, have recently established operations in Japan, or are looking to strategically scale their presence in key sectors like SaaS/IaaS/PaaS, Fintech, IoT, AI, ESG monitoring, Robotics, Remote Facility Monitoring Systems, Electronics, Industrial Machinery, Digital Health, Smart Agriculture, and Nanotech and so on. Ideal for B2B tech companies aiming to enter, establish, or scale their presence in Japan.

In 40 minutes from your desk, discover:

• Why local partnerships are non-negotiable for B2B tech success in Japan's unique market.
• The landscape of Japan's partnership ecosystem, including key player types and strategic alliances.
• Practical steps to identify and select your ideal Japanese partners, ensuring cultural and business alignment.
• Actionable strategies for effective engagement and relationship building with potential partners.

Programme:

• Introduction
• Expert’s presentation
• Q&A Session

Registrations are open until the day before the webinar.

Speaker: Shoko Maki, CEO, ISB Marketing, Ltd. 

Shoko Maki is the CEO of ISB Marketing, a B2B marketing agency based in Tokyo that specializes in helping high-tech enterprises. She has 25 years of experience in the B2B tech industry and has successfully led numerous global enterprises. She has worked with global clients in IT, Fintech, and manufacturing, guiding them through Japan's unique business landscape. Prior to founding ISB Marketing, she held key roles at two of Japan's leading corporations, At Hitachi, a global leader in electronics, she was involved in launching new business divisions for smart agriculture and water environment solutions. At SoftBank Media and Marketing, she spearheaded digital marketing and PR efforts, expanding IT Media’s membership by fivefold. She is also an active member of several Japanese industry organisations and a certified IT strategist by Japan’s Ministry of Economy, Trade and Industry. Her passion lies in helping businesses not only enter but also thrive in Japan’s ever-evolving B2B landscape.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation

Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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