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— Latest update: May 2025 —
Over the past few decades, Japanese popular culture and the toys associated with it, have become increasingly popular in Europe (Pokémon probably being the most obvious example). At the same time, toy stores in Japan offer Barbie dolls and Lego alongside traditional dolls and Japanese action figures. The following article gives an overview of current trends in the Japanese toy market.
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
