Technology transfer webinar 35: Growing strong brands -  Valuation lessons learned from industry leaders

scheduled on June 18th 2020, 15:00-16:00 CET

Registration deadline: 17/06/2020

Topics learned during this webinar?

This webinar will cover topics related to brand management and valuation across multiple industries and throughout the lifecycle - from early stage ventures to multinationals. The topics to be discussed include:

• What is a brand?


• IP protections associated with brands


• The fundamentals of brand valuations


• Brand monetization business models


• Brand success stories: What works


• Brand failure stories: What doesn't work


• Key takeaways: Best practices for sustaining and growing the value of your brand

Speaker: Efrat Kasznik is President of Foresight Valuation Group and a Lecturer at the Stanford Graduate School of Business.
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office
Moderator: Luca Escoffier is a Project Manager of the EU-Japan Technology Transfer Helpdesk

For more information and registration, please click here.

 

If you missed the previous webinars:

webinar #1 | webinar #2 | webinar #3 | webinar #4 | webinar #5 | webinar #6 | webinar #7 | webinar #8
webinar #9 | webinar #10 | webinar #11 | webinar #12 | webinar #13 | webinar #14 | webinar #15
webinar #16 | webinar #17 | webinar #18 | webinar #19 | webinar #20 | webinar #21 | webinar #22
webinar #23 | webinar #24 | webinar #25 | webinar #26 | webinar #27 | webinar #28 | webinar #29
webinar #30 | webinar #31 | webinar #32 | webinar #34