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How do you develop trustful relationship with Japanese clients and partners?

How do you decode the Japanese ‘YES’ and ‘NO’? What are the keys to lead to the real ‘YES’ with Japanese clients and partners?

How do you define conflict? How do you deal with it?

Understanding the customs regulations of another country can be a daunting task; however, this section brings together all the information that European enterprises need to know.

— Latest update: June 2025 — Japan has been one of the leading countries in the commercial application of information and communications technologies since the early 1980s. Nevertheless, Japan is currently considered one of the weakest among the 15 main global powers when it comes to cyber self-defense, as argued by the International Institute for Strategic Studies in of its latest report. According to the ESET Threat Report (second half of 2024), Japan experienced a dramatic surge in detections...

— Latest update: June 2023 — In 2020, Japan’s total demand for dairy products was equivalent to approximately 12.42 million tons of raw milk, from which about 7.43 million tons were domestically produced, while around 4.99 tons were imported. This means that the country needs to import a little more than 40% of its dairy products. Imported dairy products consist primarily of cheese, non-fat dry milk and ice cream, while fluid milk for direct consumption is domestically produced. As the number of...

The EU-Japan Centre for Industrial Cooperation is organising its first Defence Business Mission from May 20-23, 2025.

— Latest update: October 2024 — While until a decade ago Japan’s export policy prevented the export of military goods and technology to any foreign country, those restrictions have now been eased in a number of cases, as the government reviewed the so-called “Three Principles on Transfer of defence Equipment and Technology” in late 2023. The security environment in Japan has become increasingly stressed as international challenges arise. They are changing their defence strategy, and thus defence...

Japan’s shrinking population means that the market is currently seeing its number of potential consumers steadily diminishing, but it is not to be forgotten that the purchasing power and behaviour of consumers is also of prime importance.

Join our Digital mission during the Smart Manufacturing Summit 2024 in Aichi prefecture, the industrial capital of Japan!

Join our Digital mission during the Innovation Leaders’ Summit 2022 in Tokyo. The program targets participants from SMEs and clusters from the EU or COSME partnering countries, active in the various sectors.

Establishing an office in Japan will allow you to enter the Japanese market and have direct contact with customers and possible partners. However, it is important to note that there are different types of offices, which have various investment and manpower requirements.

The information contained on this website is for general information purposes only. The information and links used are compiled from existing information (all cited in bibliographies) by the EU-Japan Centre for Industrial Cooperation and, while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about completeness, accuracy, reliability, suitability or availability with respect to the website or the information...

Get an in-depth understanding on how to do business in JapanThe 2-week "Get Ready for Japan" scheme offers EU managers the unique opportunity to experience and understand both the cultural and economic elements which define and explain Japan's business and technological achievements. Continuously improved to meet the latest expectations about business in Japan, the Get Ready for Japan provides EU businessmen with a professional Japan-related expertise.Programme dates: 05 - 16 November...

If you want to sell your product in Japan, you need to be familiar with all the available distribution channels.

Adapting your professional etiquette to the Japanese business environment may seem like a daunting task! We have therefore provided you with this handy list of "Do's and Dont's" which you can easily memorise for your business dealings with or in Japan. Check also our e-learning presentation: Do’s and Don’ts in the Japanese Business Environment