Webinar 135: Cross Cultural Issues: Overcoming mutual perceptions of distance and difference
EUBIJ Library & News content
How can European SMEs both overcome and exploit mutual perceptions of distance and difference between European and Japanese business environments?In contexts for international business and management, perceptions of ‘distance’ and ‘difference’ can appear as sources of high risk, threats to management control, and thus as obstacles to international business success. As illustrated in this webinar, distances between Europe and Japan can appear actual or perceived: e.g. ‘real’ in terms of geography...