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How do you successfully navigate through the cultural challenges you face when trying to penetrate the Japanese market?For European companies looking to penetrate the Japanese market there are several cultural factors that can facilitate or dramatically impede your entry into the market. The objectives of this webinar is to review the different challenges you are likely to face and to provide you with tools to be more effective in your work and communication with Japanese partners or clients.The...

What are the current developments in the Japanese railways market and do EU SMEs have business opportunities there?The Japanese railway market has a reputation of being closed to foreign companies. Strong cross-links between various actors in the market, have made it difficult for foreign entrants to build up a successful business case there. In this webinar an overview is given of the market, the challenges of the market, possible opportunities for entry and current trends.The webinar is...

What is the landscape, and what are the key trends in the energy storage sector? What are the trends in the Japanese energy storage market? What does the energy storage market play in the renewable energy and clean-tech sector in Japan?In the 21st century, the future of the energy landscape throughout the industrialized world is a context defined by the rise of renewable energies, as well as the diversification and diffusion of energy generation. However, the emergence of this reality gives rise...

Will Japan succeed in creating a hydrogen-driven society? The Japanese government led by PM Abe has vowed to make Japan a “hydrogen society”. The expectations are high, but so are also the challenges. Various initiatives have been made including a roadmap to achieve this target. This presentation will highlight the current status of the transition to a hydrogen-driven society and look into potential opportunities for European SMEs. The webinar is targeted to EU companies seeking to enter the...

Why has the Drone Industry in Japan become such a hype?Japan have been using unmanned helicopters for more than 40 years in agricultural applications. Now many other applications have gained a lot of interest. The first drone laws were implemented during 2015. The Japanese government has also allocated several special zones for field trial. Large and small companies are developing and field trialling new solutions. Year 2015 is regarded as year number 1 for the drone industry.At the moment toys...

Which media should you use to gain the maximum return on your investment when advertising in Japan?When entering the Japanese market, European companies experience many differences in how business is run in Japan. Information relating to advertising in Japan is very limited in English and the advertising industry practices are very domestic, which makes it almost hard for European companies to understand and make the right decision. This webinar provides an overview on the advertising industry...

What taxes do you need to be aware of when doing business in Japan?No one can escape from taxes. As Japan is one of the high tax countries, you need to carefully prepare your business plans beforehand, so that you will not have unpleasant surprise to receive high tax bills after you make profits in the Japanese market. Having at least basic knowledge of how your business can be taxed in Japan is prerequisite for any SME planning to expand into the Japanese market. The webinar is targeted at EU...

Which opportunities does the composite materials market in Japan offer for EU companies?Japan is not only home to large chemical companies that manufacture raw materials and composite materials, but also has a large market for composites in industries such as construction, aerospace or automobile manufacturing. As in all “high-tech” sectors, another typical characteristic is the high occurrence of inter-company R&D cooperation. For these reasons, Japan can be an interesting base for the...

Which opportunities does the Japanese market for personal protective equipment offer for EU companies?This webinar informs you about recent trends in the market for personal protective equipment in Japan, such as helmets, safety goggles or protective footwear. Such products are used, among others, in the following fields: manufacturing, construction, chemical industry or firefighting and disaster management. An overview over regulations, market players and distribution paths will be given...

How to benefit from EU-Japan joint cooperation programmes in the ICT sector?Since 2012, the European Commission and the NICT and the MIC of Japan have been jointly launching call for project proposals addressing today’s and tomorrow’s challenges on ICT. This webinar will be presenting 3 of the projects that have been accepted to get funding from the European and Japanese authorities. The objective is to present the project results, pilot deployments and overall the software that can be reusable...

How to find a reliable distributor and increase your sales results in Japan?In order to succeed in Japanese market, it is necessary to understand the distribution network for your product. Being aware of distribution system and how it works, you will be able to find a right distributor for a particular product. Therefore, there are several key factors to check before starting business in Japan- select right distribution channel, select the best distributor/wholesaler for your product, and know...

How can European and Japanese organisations cooperate in aviation research?The webinar will be introducing the SUNJET II project and the opportunities for European and Japanese companies to cooperate in the aeronautic sector. SUNJET II aims at providing the European Commission and METI with recommendations on relevant research topics to be funded in the future. The project is also setting up a guidance desk to help businesses find the relevant information on how to initiate a successful research...

What are the main trends of the ceramic products markets in Japan?If you are a bioceramics (dental or bone implants), tableware or interior design ceramic producer or major distributor this webinar will provide you some understandings of the Japanese ceramic market trends and opportunities. Japan’s aging population and the elders' expectations for a healthy, qualitative and active life represent great potential for products complying with this demands. At the same time the younger generations...

This project was conducted as part of the MINERVA research fellowship programme of the EU-Japan Centre, and the final report provides a comprehensive overview of the Japan Space policy and industry, with a focus on Earth Observation (EO), including a SWOT analysis of the Japanese EO industry. It’s the first report of its kind dedicated to the commercial EO data service industry in Japan, and it distinguishes itself through fresh market analysis based on on-site interviews with 40 private and...

What role does an open city platform play in creating smart city innovation?Data will be what the smart city of the future runs on. To make this a reality, cities need a platform where data from a variety of sources –e.g., Internet of Things data, open government data, social media – can be processed, linked, and analysed and made accessible to third parties for further exploitation. The CPaaS.io project is building such a platform in Europe and in Japan. The webinar is introducing this platform...

How to generate and manage knowledge in multi-cloud environments; the iKaaS project approach.Nowadays, the pervasiveness of IoT devices in Smart Cities (let them be sensors/actuators, personal devices like mobile phones etc.) creates a wealth of information that if manipulated appropriately can reveal knowledge and insights of unprecedented value for Smart City applications. In addition to IoT devices, the infrastructure owned even by individuals these days has raised to a level that it can...

What are the key factors for establishing and maintaining a successful business in Japan?Japan’s business culture has a modern surface, but is still based on a set of traditional values like harmony, respect and hierarchy. A lack of understanding of these underlying patterns may result in misunderstanding and frustration. Apart from a general awareness of Japanese cultural patterns, specific knowledge of business practices as well as appropriate communication skills are needed to master the...

During the webinar JTPP Helpdesk will give an overview of the major changes in the Japanese tax system which have been introduced since this month. In the webinar we will briefly talk about the changes in individual taxation, and primary focus on business related taxation, with specific attention to fiscal measures impacting SMEs.Registration deadline: 24/04/2017Webinar is targeted at EU SMEs with interest on the fiscal environment in Japan.You will learnwhat are the main changes that are...

How does the public procurement system work in Japan? are there available opportunities for you in this market?Similar to Europe, Japanese government organisations are obliged to purchase the goods and service they require via public tendering procedures. The public procurement market in Japan has been estimated at over €220 billion per year. Still, there are only a small number of foreign companies active and these are mostly large multinational enterprises.Smaller foreign companies often find...

What is the current state of Detergent and Soap market in Japan and the room for entry?Although the size of the Detergent and Soap market in Japan is large, it is currently in a state of saturation. However, due to the fact that everyday goods including toiletries were subject to exemption for tax purposes in 2014, in recent years there has been an increase in consumption due to the presence of foreign tourists visiting Japan, spurred consumption expansion, and also the volume of distribution of...