About the Report
This report presents an overview of Japan’s green ammonia ecosystem from a market entry and technology perspectives. From a market entry perspective, this report explains the key drivers shaping investment decisions, including the Green Growth Strategy and Japan’s hydrogen and ammonia roadmaps, which influence funding programmes and project development priorities. This report also outlines the main demand segments covering power generation, industrial use and fuel applications with a focus on how major Japanese corporations and public institutions are involved. From a technology perspective, this report highlights opportunity areas across the relevant value chain from green hydrogen production and ammonia synthesis to storage, transport and utilisation.
The aim of this report is to help European companies understand where concrete opportunities exist, how Japan’s green ammonia ecosystem is structured and what strategic considerations matter most in practice. It is intended as a practical starting point for European companies that are considering engagement with Japan’s rapidly evolving green ammonia market and looking to build long-term and trusted partnerships.
About the Expert
Yuta Hirose is an expert in strategy, technology and innovation management. He has experience in corporate venture creation and management as well as strategic consulting for corporations and international organisations. He has also been involved in academic research and education and has authored over 20 publications including journal papers, conference papers, reports and articles. He has a PhD in Engineering from the University of Cambridge, a MSc in Sustainability Science from the University of Tokyo and a BEng in Chemical Engineering and a BCom in Finance from the University of Melbourne.
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