'About Japan' webinar series 273: Cybersecurity Market in Japan

What business opportunities does the Japanese cybersecurity market offer to EU SMEs?

Japan and its companies are increasingly becoming a target for cybercrime. Attacks originate both within Japan and abroad. Following major business disruptions caused by ransomware at well-known Japanese companies, awareness of cybersecurity has greatly increased. As Japanese businesses are becoming more dependent on digital systems, IT security has become almost an everyday topic.

The market for cybersecurity solutions is growing together with the broader digital transformation market. For comparison, studies indicate that in 2025 the Japanese cybersecurity market was larger than the individual markets of Italy, Spain and France, but slightly smaller than the German market. The report on Japanese cybersecurity market prepared by the speakers assumes average annual growth of approximately 10% between FY2025 and FY2030 on base scenario. This far exceeds the average growth of the broader Japanese economy, making cybersecurity one of the high-growth sectors.

International vendors already play an important role in the Japanese cybersecurity market. Japanese firms are actively looking for solutions to protect themselves from cyberthreats. This creates opportunities for innovators outside of Japan. While local presence and on-site support are still important for many clients, Japanese companies are becoming more open to discovering solutions from overseas to be able to keep up with the latest threats.

This webinar will present the main findings of the report on Japan’s cybersecurity market prepared for the EU-Japan Centre for Industrial Cooperation. Following a short introduction to the state of the Japanese market for cybersecurity, major risks, growing segments and local competition, we will discover which cybersecurity sectors offer the most opportunities for European SMEs in Japan and provide practical insights regarding market entry and business expansion. Attention will be given to how Japanese customers evaluate cybersecurity suppliers and what European SMEs should consider when selecting local distributors and system integrators. 

The webinar is targeted at EU companies interested in entering the Japanese cybersecurity market or wishing to scale up their existing Japanese business

In 40 minutes from your desk, discover:

• Overview of Japan’s cybersecurity market
• Major cybersecurity threats in Japan
• Growing segments within cybersecurity solutions in Japan
• Key industry sectors with high demand
• Structure of local competition, main players
• Customer behaviour and procurement practices
• Specific opportunities for European SMEs
• Practical recommendations for market entry

Programme:

• Introduction
• Expert’s presentation
• Q&A Session

Speakers: 

Tomasz Rydz / country manager / Sudy & Co., LLC Japan is Country Manager of Sudy & Co., LLC, the Japanese subsidiary of Sudy & Co., Ltd.  He supports European companies entering and expanding in the Japanese market.

Daniel Vuleta is a Senior Consultant at Sudy & Co., Ltd., providing market intelligence and market-entry support to Japanese companies expanding into Central and Eastern Europe (CEE) and European companies expanding to Japan.

Moderator: Sofia Smerzi, Business Support Coordinator, EU-Japan Centre for Industrial Cooperation
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

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