"About Japan" Webinars & Reports

Next webinars "About Japan" & New Reports Released

Webinar 159: Artificial Intelligence in the Educational Sector - 10:30 - 11:30 AM CET on 20 October 2020.
This webinar is targeted at EU companies seeking to participate in Japan's AI transformation.

Webinar 160: COVID-19 and E-Commerce: Market Trends, Challenges, and Opportunities in Japan (A View from Rakuten) - 09:30- 10:30 AM CET on 27 October 2020.
This webinar is targeted at EU companies wishing to explore or develop their e-commerce market entry or expansion in Japan. It will provide an overview of Japan's e-commerce market, highlight some emerging trends from the perspective of Rakuten, Inc., one of the largest e-commerce players in Japan, and also highlight ways in which EU SMEs can leverage e-commerce as part of their COVID-19 recovery strategy.




New reports have been published by the Centre. They focus on the Japanese meat market and the electronics sector, give insights on possible financing opportunities for EU SMEs internationalization in Japan, provide a guide for exporting to Japan in 2020, and much more.

The Japanese Meat Market
The consumption of all types of meat in Japan is rising amid changing lifestyles. Compared to 20 years ago, Japanese consumers today eat about 18% more meat per person. The meat demand is higher than what the domestic industry can supply, and the shortfall is made up by imports. This report provides readers with an overview of the specificities of this sector in Japan. It first defines its characteristics with its drivers, size, and current trends. It then highlights Japanese global imports of meat and compares it with the imports of European meat. Finally, it presents various recommendations to EU companies for a successful market entry.

Financing Opportunities for EU SMEs' Internationalisation in Japan
Difficulties in accessing external financing and attracting investment can prevent EU SMEs from benefiting from the opportunities triggered by the EU-Japan Economic Partnership Agreement (EPA) and the signature of the EU-Japan Partnership on Sustainable Connectivity and Quality Infrastructure. If on the one hand, finance remains one of the biggest obstacles to SMEs internationalisation beyond the EU; on the other hand, EU SMEs are highly unaware of available financing support schemes. Striving to fill this gap, this report provides an overview on the availability of financing opportunities for EU SMEs internationalisation in Japan.

Japanese Electronics Sector
In 1957 Sony developed a small handheld transistor radio. This was the start of the Japanese electronics industry. Other Japanese companies followed, and the Japanese electronics sector proliferated into many new areas. Japan become the largest exporting country of electronics goods to the rest of the world. This report presents the actual trend of the Japanese electronic market and presents the opportunities and challenges for EU companies in the subsectors of consumer & industrial electronics, and IoT.

Japan Organic Food and Beverage Market
The Japanese organic food market is currently limited by various internal and structural barriers. These barriers include a lack of retail channels and producers as well as a lack of understanding among Japanese consumers of the true meaning behind 'organic'. However, the demand for healthy products from Japanese consumers and big players recently entering the market show that there is potential for growth. Furthermore, the Japanese organic agriculture is underdeveloped meaning that the domestic supply is limited. European companies can benefit from bilateral label recognition for organic items as well as preferential duty tariffs under specific conditions following the EU-Japan EPA.


Published: October 2020