Virtual B2B events for food & beverage, space, and outdoor & fitness, on Fiera Smart365 Platform between Italian and Japanese companies

Covid-19 emergency highlighted the necessity of alternative ways to establish business relations in times of reduced mobility among countries.
To react to the scenario determined by the outbreak of the pandemic ITA-Italian Trade Agency created the new platform, Fiera Smart365, a powerful and simple tool to establish and facilitate business contacts with Italian companies.
The Trade Promotion Section of the Embassy of Italy recently organised three virtual B2B events on Fiera Smart365 for Food&Beverage, Space, and Outdoor&Fitness sectors.
From 15-29 April Smart365 hosted 20 B2B meetings between important Italian and Japanese companies of the space sector. The B2B meetings were the follow-up of the webinar Italy-Japan Space Cooperation for emerging Global Challenges, held on 14 April, organised by the Italian Foreign Ministry in collaboration with the Embassy of Italy and its Trade Promotion Section, to promote the national technological excellence.
To further and boost the business contacts set during the Foodex Japan exhibition, over 60 meetings took place on Fiera Smart365, from 26-28 April, among 32 Japanese importers and 28 of the Italian companies that presented their products inside the Showroom Area of the Italian Pavilion, the innovative open space dedicated to the producers not yet represented in Japan.
From 26-30 April, during Digital Sport House, an online trade exhibition event, three Japanese buyers met, on Smart365, seven Italian companies of Outdoor and Fitness sectors.
All the events were a valuable opportunity for Italian and Japanese companies to meet each other, considering that the emergency measures to prevent Covid-19 spread do not yet allow foreign companies to enter Japan.
Source: Trade Promotion Section of the Embassy of Italy