Webinar 72: Cultural approach to dealing with Japanese business

June 14 2016

14-06-16 | 15:00 h - 16:00 h

What kind of cultural values in Japanese business etiquette should be understood in depth to conduct successful business relationships in Japan? 

This work was based on a broader research conducted by the author in Japan as a Visiting Researcher at the Institute of Social Sciences, University of Tokyo. It had two main aims.  After presenting the identified cultural values in Japanese business, the author described some situations where misunderstandings arise and the obstacles that result from misinterpreting meanings and intentions. Then, she highlighted the five essential aspects for doing business with Japanese companies, and showed the differences between doing business in Japan and with Japanese enterprises. She expounded the real and growing significance of the Japanese SMEs giving some illustrative instances of Japanese SMEs internationalization and how they worked with foreign companies. After showing the importance of doing business with Japanese SMEs, the variations between dealing with Japanese LEs and SMEs are revealed.

The webinar was targeted to EU companies seeking to improve their understanding of the Japanese business culture.

Topics learned during this webinar?

In 40 minutes from your desk, you discovered how to:

  • The importance Japanese cultural values in order to interpret Japanese actions in business
  • Identified situations in business in Japan where misunderstandings arise
  • Obstacles arising from misinterpreting meanings and intentions in Japanese business
  • Five essential aspects for doing business with Japanese companies
  • The real and growing significance of the Japanese SMEs

Programme:

  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Gloria Garcia, Ph.D. is a researcher on Asian international relations, business and culture
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

 

EU-Japan Centre's News

More
The EU Business Hub @ Semicon Japan 2025 Business Mission, taking place from 15 - 19 December 2025…
The EU-Japan Centre for Industrial Cooperation is recruiting a Project Coordinator in Brussels,…
The EU-Japan Centre for Industrial Cooperation is recruiting a Project Coordinator in Brussels,…
The Minerva Policy Reports deliver comprehensive research on the dynamic political, economic, and…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and policy matters…

Events

More
14/07/2025
As AI storms industry and captures headlines, the EU lit the first torch with Regulation (EU) 2024/1689 on July 12, 2024, prompting other jurisdictions to set their own rules. On May 28, 2025, Japan…
Japan
06/10/2025 - 10/10/2025
Mission dates: 06 - 10 Oct 2025 Applications are now closed for this year session.  Are you running a business that operates in the Biotech and Pharma sector? Would you like to present your …
We use a selection of our own and third-party cookies on the pages of this website. If you choose "ACCEPT ALL", you consent to the use of all cookies. You can accept and reject individual cookie types.
Related
Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
Subscribe