On June 30, Tokyo Organising Committee of the Olympic and Paralympic Games (TOCOG) announced the winning bidders for the tender concerning "Bid (comprehensive evaluation) Opening Results of "Services for the development of the Tokyo 2020 Olympic and Paralympic Games Competition Pictogrammes" Unsurprisingly, the contract was won by Tokyo-based advertising and PR giant, Dentsu Inc. It seems that thus far all PR and advertising related tenders have been won by Dentsu or affiliate companies. The contract was awarded after a comprehensive evaluation by TOCOG. The organising committee did not make public how many other companies took part in the competition.
| Contract no. | 29-5014 |
| Contract | "Bid (comprehensive evaluation) Opening Results of "Services for the development of the Tokyo 2020 Olympic and Paralympic Games Competition Pictogrammes" |
| Winning bidders | Dentsu Inc. |
| Price (incl. tax) | 32.5 million JPY |
Sources: TOCOG, Business Navi 2020