The "Settimana della Cucina Italiana" is a worldwide project promoted by the Italian Ministry of Foreign Affairs and International Cooperation together with related ministries and agencies, public organisations, industry organisations, and private companies with the purpose of promoting quality Italian cuisine and its agri-food products abroad and it is increasingly establishing as an event of great importance. It started five years ago and takes place every year in November in all the Countries where an Italian diplomatic-consular network is present.
A large number of events were organised around the world: seminars and conferences, meetings with chefs and cooking classes, tastings and dinners, and trade promotion activities. Italian cuisine is also presented through cultural activities like movies, concerts, and photographic exhibitions organised by the Italian Cultural Institutes.
In Japan many events also took place from 23-29 November, as well as throughout the entire month, organised by different institutions, involving the participation of restaurants and bars to promote Italian cuisine and its products like pasta, wine, cheese, liqueurs, etc.
As part of the 5th "Settimana della Cucina Italiana" the Trade Promotion Section of Embassy of Italy Tokyo realised a cooking show in collaboration with Bobo Cerea, chef of the famous Michelin three-star restaurant "Da Vittorio" in Brusaporto (Bergamo - Italy), run by the Cerea family. During the video demonstration, the chef presented authentic Italian cuisine with Italian recipes, illustrating how to use the ingredients and the preparation process. How to cook and detailed recipes will be available in December on the social media, YouTube and on the website of the Trade Promotion Section of Embassy of Italy Tokyo.
Beyond the cooking show, the Trade Promotion Section of Embassy of Italy Tokyo organised other two events: the promotion of Italian liqueurs and spirits with about 100 night-bars involved in presenting original cocktails realised with Italian products and a Borsa Vini, a wine tasting of 25 Italian wineries followed by trade meetings with Japanese importers.