Finland opens a newly built wooden building in central Tokyo, in the grounds of the Finnish Embassy in Japan in the beginning of October. Key themes of the pavilion are sustainability, nature and technology.
The unique pavilion is called Metsä Pavilion ("metsä" meaning "forest" in Finnish) and it will become a platform for companies to collaborate with their Japanese counterparts and to enhance export with Japan. It will serve as a hybrid event platform for Finnish and foreign companies until the end of year 2021.
Metsä Pavilion project is a joint co-operation with public and private sectors, and it is the biggest Finnish export campaign to East-Asia in history.
Companies representing food and beverage industry, health industry, digital solutions, energy, circular economy, tourism and design host events in pavilion, all of which are growing sectors of export from Finland to Japan.
During Tokyo Olympic and Paralympic Games, now postponed to summer 2021, the Finnish pavilion turns into "Home of Finland", Official National Partner House of the Olympic teams.
Despite challenges created by the pandemic, the building was constructed on schedule during the spring 2020. The pavilion is a great example of the new and more sustainable wood building techniques. The building elements by Finnish main partner Metsä Wood were pre-assembled at the plant in Finland and, thanks to this, assembly on site was rapid. The frame of the building was erected in less than 3 weeks! Thanks to light building materials, construction is possible on top of existing buildings, as is the case in Tokyo, where the pavilion is built on top of Embassy of Finland's garages.
In current times, when most physical meetings are restricted, Finland gets creative and offers newest technologies including 5G by Nokia and hybrid events to connect between countries and industries. Welcome to visit Metsä Pavilion in Tokyo!