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Report: Marketing Challenges when targeting the Japanese market
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market
29
Mar
2022
The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.
Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona
This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.
Report: Japanese Consumers' Behavior (by age and gender)
This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).
Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona
16
Feb
2021
16-02-21 | 10:30 - 11:30 AM CETDo you want strategic insight, tactical guidance and real-life examples of
Webinar 163: Japanese Consumers' Behavior (by age and gender)
02
Feb
2021
2-02-21 | 15:00 - 16:00 PM CETWhich consumer groups are the most relevant in the Japanese market, which a

EU-Japan Centre's News

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FY2024 ASPIRE program by JST pre-announced.
Japan Science and Technology Agency (JST) has pre-announced a call for applications for the 2024…
Call for Innovative Information and Communication Technology (Beyond 5G (6G)) Japan-EU Joint Research Project
The Horizon Europe call for EU-Japan collaboration projects (Topic: HORIZON-JU-SNS-2024-STREAM-B-01…
Monthly Japanese Industry and Policy News March 2024 Issue Available Now
The EU-Japan Centre’s office in Tokyo is regularly publishing "Industry and Policy News”. By…
CONNECTING THE EUROPEAN AND JAPANESE INNOVATION ECOSYSTEMS
The European Institute of Innovation & Technology invites you to apply to their one-of-a-kind,…
Weekly Japanese Industry and Policy News (April 5- April 11, 2024)
The EU-Japan Centre is pleased to start a new weekly service by publishing brief summary of the…

Events

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18/04/2024
Japan's green transformation (GX) strategy ~ From the perspective of the EU-Japan Green Alliance ~
Japan's green transformation (GX) strategy ~ From the perspective of the EU-Japan Green Alliance ~ Thursday, April 18 17:00-18:15 Tokyo (10:00-11:15 Brussels) (With English-Japanese Simultaneous…
Online and in Japan
17/06/2024 - 12/07/2024
Get ready for Japan - June / July
17-21 June 2024, → mandatory week online (open to SMEs and large companies) 08-12 July 2024, → optional week in Japan (open only to SMEs who have completed the first online week) PROGRAMME…

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

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