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Report: Marketing Challenges when targeting the Japanese market
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market
29
Mar
2022
The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.
Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona
This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.
Report: Japanese Consumers' Behavior (by age and gender)
This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).
Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona
16
Feb
2021
16-02-21 | 10:30 - 11:30 AM CETDo you want strategic insight, tactical guidance and real-life examples of
Webinar 163: Japanese Consumers' Behavior (by age and gender)
02
Feb
2021
2-02-21 | 15:00 - 16:00 PM CETWhich consumer groups are the most relevant in the Japanese market, which a

EU-Japan Centre's News

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Nippon Export Award 2026-27
The Belgian-Luxembourg Chamber of Commerce in Japan (BLCCJ) is organizing the 13th edition of the…
Last chance to apply - WCM training October 2026
Call for Applications: WCM October 2026 – 56th edition Applications are now open for the 56th…
Call for experts - Sectoral and cross-cultural workshops (Market Access workshops)
The EU-Japan Centre is currently calling for experts who specialize in specific industrial sectors…
Last chance to apply - Biotech mission to Japan 2026
Last call for applications: Biotech Business Mission to Japan 2026 The EU-Japan Centre is…
Last chance to apply - Digital mission to Japan 2026
Last call for applications: Digital Solutions Business Mission in Japan 2026 The EU-Japan Centre…
Call for Applications: Industry Experts for Business Training Modules (day 2)
The EU-Japan Centre for Industrial Cooperation is seeking experienced industry specialists to serve…

Events

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Japan
16/03/2026 - 19/03/2026
Green Business Mission in Japan
  The next mission will take place from 23-26 March, 2027 Planned application period: September - early November 2026   Please note that this page is still under construction; content relating to…
Japan
05/10/2026 - 09/10/2026
Biotech Business Mission in Japan
Mission dates: 05 - 09 Oct 2026 Are you active in the biotech, pharma, or related healthcare sectors and seeking business, technology, or collaboration opportunities in Japan? This autumn, the EU-…

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