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Report: Marketing Challenges when targeting the Japanese market
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market
29
Mar
2022
The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.
Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona
This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.
Report: Japanese Consumers' Behavior (by age and gender)
This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).
Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona
16
Feb
2021
16-02-21 | 10:30 - 11:30 AM CETDo you want strategic insight, tactical guidance and real-life examples of
Webinar 163: Japanese Consumers' Behavior (by age and gender)
02
Feb
2021
2-02-21 | 15:00 - 16:00 PM CETWhich consumer groups are the most relevant in the Japanese market, which a

EU-Japan Centre's News

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EU Business HUB mission to Smart Energy Week 2025
The EU Business Hub @ Smart Energy Week Autumn 2025 Business Mission, taking place from September…
Upcoming webinars in May/June 2025
We are pleased to inform you about the upcoming webinars that will take place in May/June. Do not…
Call for applications for an internship position to support the Innovation & Technology Cooperation Helpdesk
The EU-Japan Centre for Industrial Cooperation, Tokyo Office, is seeking an intern to support…
Weekly Japanese Industry and Policy News: 10 - 16 May, 2025
The EU Japan Centre is releasing a weekly press review covering Japan's economic and policy matters…
Recruitment announcement - the EU-Japan Centre for Industrial Cooperation is recruiting a Data and Financial Coordinator in Tokyo, Japan
The EU-Japan Centre for Industrial Cooperation is recruiting a Data and Financial Coordinator in…
The EU-Japan Centre is celebrating its 38th anniversary
38 years ago, the EU-Japan Centre was founded in a spirit of enduring partnership between the…

Events

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Online and in Japan
19/05/2025 - 13/06/2025
Get ready for Japan - May / June
19-23 May 2025 → 1st phase online 9-13 June  2025→ 2nd phase in Japan PROGRAMME OBJECTIVES “Get Ready for Japan” aims to help understand Japanese business practices and communication styles and…
Japan
20/05/2025 - 23/05/2025
Defence Business Mission in Japan
Mission dates : May 20 to 23, 2025 --- Applications are now closed --- Are you running a business specializing development of defence technologies and solutions, such as cyber-security, drones,…

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EU-Japan Centre for Industrial Cooperation

Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.

 

 

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