Report: Marketing Challenges when targeting the Japanese market

Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.

March 29

2022

'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market

The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.

Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona

This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.

Report: Japanese Consumers' Behavior (by age and gender)

This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).

February 16

2021

February 02

2021

Webinar 163: Japanese Consumers' Behavior (by age and gender)

2-02-21 | 15:00 - 16:00 PM CET

Which consumer groups are the most relevant in

EU-Japan Centre's News

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The latest issue of the EU-Japan NEWS, the EU-Japan Centre's quarterly newsletter is now available…
Everything you need to know about the EU-Japan Business Round Table (BRT) and its activities.
Everything you want to know in 3 minutes about our 'Technology Transfer Helpdesk' - a service aimed…

Events

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28/06/2022
28-06-22 | 10:30 - 11:30 AM CET   What business opportunities are there for EU SMEs in the Japanese sport equipment market? How can I enter and grow my sports business in Japan? The sports…
13/07/2022
Financing for climate change mitigation: EU Taxonomy for sustainable activities and Japan’s policy on carbon neutrality Wednesday, July 13, 2022 9:00 – 10:30 Brussels time, 16:00 – 17:30 Tokyo…

Library

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Report: Pet Products Market in Japan Experts: Rupert Sutton and Hiro Tsujioka…
Report: Sports Equipment Market in Japan Experts: Rupert Sutton and Hiro Tsujioka…
Report: IoT Market in Japan Expert: Sven Eriksson Publication…
Report: Clean Technology mapping in Japan Expert: Max Berre Publication date:…