Marketing

Report: Marketing Challenges when targeting the Japanese market

Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.

March 29

2022

'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market

The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.

Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona

This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.

Report: Japanese Consumers' Behavior (by age and gender)

This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).

February 16

2021

Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona

16-02-21 | 10:30 - 11:30 AM CET

Do you want strategic insight, tactical guida

February 02

2021

Webinar 163: Japanese Consumers' Behavior (by age and gender)

2-02-21 | 15:00 - 16:00 PM CET

Which consumer groups are the most relevant in

EU-Japan Centre's News

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Joint statement about the Centre
Joint statement signed by METI Vice Minister Hirose and Director General of DG GROW on the 35th…
Apply to “Eyes on Japan”: Free customized market research
The EU-Japan Centre For Industrial Cooperation is pleased to introduce “Eyes on Japan”, which aims…
EPA video
 Learn more about our EPA helpdesk in this video Or directly on YouTube:
Weekly Japanese Industry and Policy News Nov. 25 -Dec. 1, 2022
The EU-Japan Centre is pleased to start a new weekly service by publishing brief summary of the…

Events

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Online
31/12/2022
LEAN MASTERCLASS
An 8-part lecture series giving a sound introduction to the practical concepts of applied lean. The EU-Japan Centre Lean Masterclass consisted of lectures, by Professor Richard Keegan, focussing on…
10/01/2023
'About Japan' webinar series 204: Rethinking strategy for Japan - B2C
10-01-23 | 10:30 - 11:30 AM CET   Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese market? Upon providing an overview of relevant B2C…

Library

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WCM 30 years video   Find out about WCM celebrating 30 years video
EPA video Learn more about our EPA helpdesk in this video…
Case study - Treefrog  TreeFrog Therapeutics is a French…
Report: Guide to Double Taxation Conventions between the EU and Japan Expert: Ioannis Tzoumas  Publication…