Report: Marketing Challenges when targeting the Japanese market
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market
The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.
Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona
This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.
Report: Japanese Consumers' Behavior (by age and gender)
This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).
Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona
16-02-21 | 10:30 - 11:30 AM CET
Do you want strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese snac
Webinar 163: Japanese Consumers' Behavior (by age and gender)
2-02-21 | 15:00 - 16:00 PM CET
Which consumer groups are the most relevant in the Japanese market, which attitudes to they have and what is th
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.