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Report: Marketing Challenges when targeting the Japanese market
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
'About Japan' webinar series 191: Marketing Challenges when targeting the Japanese market
29
Mar
2022
The webinar targets EU companies which are either evaluating the Japanese market plus those who have already entered, yet have ambitions to grow further. The webinar’s focus is on B2C businesses especially food, beverages, fashion and apparel, luxury goods including home décor, personal care, cosmetics as well as over the counter health products. If you are in the services business for example banking, insurance or consumer Fintech, this webinar will also be informative.
Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona
This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.
Report: Japanese Consumers' Behavior (by age and gender)
This report provides an overview of the current situation on the Japanese consumer market (as of January 2021).
Webinar 164: Japanese convenience stores and drugstores–Opportunities for European snack and beverage products under Corona
16
Feb
2021
16-02-21 | 10:30 - 11:30 AM CETDo you want strategic insight, tactical guidance and real-life examples of
Webinar 163: Japanese Consumers' Behavior (by age and gender)
02
Feb
2021
2-02-21 | 15:00 - 16:00 PM CETWhich consumer groups are the most relevant in the Japanese market, which a

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The Centre's March 2026 newsletter is out !
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European Business Council in Japan - Cybersecurity Conference
The European Business Council in Japan (EBC) Digital Committee will hold a Cybersecurity Conference…
Call for proposal to outsource the EU-Japan IP Helpdesk service in FY2026
The EU-Japan Centre for Industrial Cooperation is currently accepting applications to the call for…
JAPANESE ECONOMIC AND BUSINESS WEEKLY NEWSLETTER: 14 -23 March, 2026
The EU Japan Centre is releasing a weekly press review covering Japan's economic and business…

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