report

The authors of this report developed a series of tools and techniques for perfecting ways of navigating virtual communication and interaction with Japanese partners. At any stage in a business relationship and whatever the precise business format both European and Japanese companies will benefit from those insights into Japanese strategic and tactical thinking.

The aim of this report is to present an overview of trends and opportunities on the Japanese jewellery market, drawn from the experiences of European companies, and to deliver strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese jewellery market.

Japan spends consistently over 3% of its GDP on R&D, of which some 70% come from industry. Concerning biotech-related R&D, more than half is directed towards pharmaceutical and medical goals, but agricultural, industrial and environmental biotech are recently getting more attention in view of a future “bioeconomy” based on “smart cells” and a better integration of biological and digital innovations.

Japan society has been late in digitisation, but the government tries to speed this up, among other things, to reduce the cost of health care. This is an excellent opportunity for EU companies with exciting solutions.

The report focuses primarily on the balance of trade between Japan, the EU and its constituent Member States in 2020. The report begins by analyzing Japanese trade with the EU as a whole (both for goods and services) and then provides a country-by-country analysis for each individual EU Member States.

The capital market for SMEs and start-ups consists of several segments,ranging from SME lending and crowdfunding to business angels and venture capital markets.

As the 3rd largest economy in the world, Japan places a high value on the advancement of new technologies. The high level of urbanization creates strong incentives for development of Smart Mobility innovations.

Europe has been one of the most popular global destinations for Japanese tourists. Global COVID-19 pandemic has taken a heavy toll on the tourism sector. Yet, one may expect that European SMEs will try to attract Japanese visitors in the coming years.

This report is prepared for expatriates and human resource staff to secure a smooth transition to Japan. It is explaining matters such as taxes and social security systems as well as the cost of living in Japan.