Tourism

Greece participated at Tourism Expo Japan 2026, at Tokyo Big Sight 24-27 September 2026, with a National Pavilion.

The European Travel Commission (ETC) carried out a week of activities in Japan, culminating in a high-level event at EXPO 2025 Osaka with the participation of European Commissioner Apostolos Tzitzikostas.

Kyoto City - Industry and Tourism Bureau Business Attraction Promotion Office is pleased to introduce an event organized by the city at the Osaka Kansai Expo venue. On 23 April, the "EXPO KYOTO MEETING – The Spirit of Harmony for the Future of Our Planet" will be held.

The European Travel Commission (ETC) is excited to participate in Tourism EXPO Japan, which took place on 26-29 September 2024, at Tokyo Big Sight, Japan. This year, ETC showcased the largest booth ever, highlighting the richness of European travel opportunities.

Kyoto City introduces “Tech Tour KYOTO” to facilitate business networking through curated visits and startup interactions. This tour helps you understand tech and business landscape in Kyoto.

It is estimated that there are 3,2 million saunas in Finland. World Sauna Forum 2024 takes place in this land of the sauna, bringing together sauna and wellbeing professionals from around the world. Enterprise Europe Network organizes on-site matchmaking during the event.

The European Travel Commission will join Tourism EXPO Japan 2023, a trade and consumer show jointly organised by the Japan Travel and Tourism Association, the Japan Association of Travel Agents (JATA) and the Japan National Tourism Organization (JNTO), with a dedicated Europe Pavilion.

With more and more travellers returning to Europe, the European Travel Commission (ETC) is reminding Japanese travel advisors and consumers of the available resources on hand to help them keep up with, and navigate through, the ongoing changes.

Europe has been one of the most popular global destinations for Japanese tourists. Global COVID-19 pandemic has taken a heavy toll on the tourism sector. Yet, one may expect that European SMEs will try to attract Japanese visitors in the coming years.