30 June – 4 July 2026, Osaka, Japan
The EU Business Hub will make its inaugural appearance at World Health Expo Osaka 2026, hosting the EU Pavilion to connect Japanese companies with leading European innovators. Located in Hall 6, Zone B (booth B-1502), the pavilion will feature approximately 50 European SMEs and start-ups selected for excellence in products, technologies, resources, and strategic approach.

Exhibitors will showcase advanced solutions across Digital Health and Health IT, Medical Equipment and Devices, Imaging and Diagnostics, Pharmaceuticals and Drug Development, Regenerative Medicine, Disposables and Consumer Goods, Manufacturing and Design, Healthcare and General Services, and Wellness and Prevention. 
The initiative aligns with Japan’s Society 5.0 vision and ongoing digital transformation in healthcare, addressing challenges posed by a super-aging society and enabling access to transformative European technologies and expertise. The participating companies aim to offer solutions tailored to the Japanese market and to foster long-term, strategic partnerships.

To encourage collaboration, the EU Business Hub will join networking receptions on 1 July at Quintbridge providing informal settings for exhibitors, attendees, and industry leaders to meet, exchange ideas, and explore partnerships. 
Prospective Japanese partners are strongly encouraged to register on the b2match and WHX platform, which facilitates pre-scheduled, one-on-one meetings with European companies visiting Japan specifically to identify new opportunities. Registration enables tailored matches aligned with business needs, direct access to cutting-edge European innovations, and efficient advance planning for meetings, maximizing the impact of participation. 
Visitors to the Pavilion will have the opportunity to experience European innovation first-hand, connect with visionary companies, and discuss potential collaborations; professional interpreters will be available to ensure seamless communication. Additional information is available from the Delegation of the European Union to Japan and the EU Business Hub.

Source: Deloitte
https://japan.eubusinesshub.eu/en/missions-catalogue/eu-business-hub-world-health-expo-2026-0 

Register here for the Matchmaking Event on 1 July.
https://www.b2match.com/e/healthx-connect-osaka-2026  

Register here for Business Matchmaking at World Health Expo Osaka 2026 (2–4 July).
https://japan-app.worldhealthexpo.com/#/home