The 10th Get Ready for Japan (GRFJ) programme successfully wrapped up on Friday, 14 November!
Developed specifically for executives from EU-based SMEs, the GRFJ programme provides practical insights into Japan’s market dynamics while fostering cultural awareness. It combines online lectures with on-site learning experiences, including tailored Individual Company Meetings (ICMs) with Japanese firms. In total, 14 enthusiastic SMEs from 11 EU Member States successfully benefited from the training.
The programme was held in two phases: an online module held on 20-24 October, and an on-site session in Tokyo on 10-14 November.
The online phase featured 7 expert-led lectures on Japanese business customs, B2B/B2C markets, intercultural communication, and contemporary Japanese society and economy.
During the on-site phase in Tokyo, participants deepened their understanding of Japanese business practices through a two-day workshop on cross-cultural negotiation featuring case studies and role playing, corporate visits offering first-hand exposure to Japan’s business environment, and tailor-made Individual Company Meetings with Japanese companies.
All participants responded positively to the programme.
“The “Get Ready for Japan” programme was an exceptional experience that provided deep cultural understanding, valuable business insights, and promising partnership opportunities. The knowledge gained will directly influence our strategic direction, consulting practice, and digital tool development.”
By Bojan Šinkovec, CEO at DEMETRA Lean Way d.o.o.
“This programme has provided immense value, sharpened my strategic thinking, and prepared me for long-term engagement with Japanese partners. I strongly recommend it to other European managers considering expansion into Japan.”
By William Hogan, CEO at Ecco Spray Ltd
Published: January 2026
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.
