ICCJ flagship event "Italia, amore mio!" celebrated 10th edition at Roppongi Hills

On 6-7 June, Roppongi Hills Arena hosted the 10th edition of Italia, amore mio!, the flagship public event of the Italian Chamber of Commerce in Japan (ICCJ). This milestone year carried particular significance, coinciding with the 160th anniversary of diplomatic and commercial relations between Italy and Japan — a dual celebration that underscored the depth and continuity of the bilateral partnership between the two countries.
Since its launch in 2016, Italia, amore mio! has grown into ICCJ's most visible platform for connecting Italian excellence with the Japanese market. This year's edition once again confirmed its role as a strategic showcase, where Italian companies across fashion, automotive, design, food and beverage, and lifestyle engaged directly with Japanese consumers, partners, and media in one of Tokyo's most prestigious commercial venues.
Over two days, attendees experienced a curated presentation of Made in Italy: premium brands, authentic regional cuisine, iconic Italian drinks, and a continuous live program that ran from 11:00 to 20:00, featuring Italian and Japanese artists who embodied the cultural dialogue between the two countries. The arena welcomed a vibrant audience throughout both days, with visitors moving between exhibitor stands, tasting sessions, and the main stage in an atmosphere that captured the warmth and conviviality at the heart of Italian culture.

For ICCJ, this 10th edition reaffirmed its institutional mission: to act as a bridge between Italian enterprise and the Japanese market, fostering business opportunities, cultural understanding, and long-term partnerships. Italia, amore mio! proved itself once again to be more than a cultural festival: it stood as a concrete expression of how the Chamber supports the visibility and competitiveness of Italian businesses in Japan.
ICCJ extends its sincere thanks to its members, partners, performers, and the wider community whose participation made this milestone edition possible. With the success of the 10th edition, the Chamber looks ahead to continuing this celebration of Italian excellence in the years to come.

Source: Italian Chamber of Commerce in Japan