"Keys to Japan" - compete for sponsorship of your market entry plan for Japan

Keys to Japan

Are you considering marketing a product or service in Japan?
Do you need a professional market entry plan?

Call for Applications to Benefit from “Keys to Japan”
“Keys to Japan” is a European Commission-funded initiative managed by the EU-Japan Centre, created to help a selected European SME that is considering marketing a product or service in Japan. This is done by developing a detailed and personalised market entry plan for the said SME.

Financial conditions for session 2023/2024:
The plan is worth €10,000€ - €9.000 are covered by the EU-Japan Centre, and €1000 by the SME.
The plan will be prepared by the prestigious JMEC.

Who is eligible to apply?
Applicants must be citizens of an EU Member State or SMP-COSME Third Country(*) working in a management position for an SME headquartered in the EU or in a SMP-COSME Third Country(*). Applicants must be at least 20 years of age at the date of submission of the application form.
For more information please contact: Fabrizio Mura; +81 (0)3 6408 0281; e-mail

(*) Please check the status of your country by referring to the sub-paragraph: "COSME strand (SMP-COSME)".


Deadline to apply: 3 July 2023 (17h30 Tokyo time)

EU-Japan Centre's News

The EU-Japan Centre is currently calling for expert report proposals for its quarterly ‘Japanese…
The EU-Japan Centre is currently calling for expert report proposals for a new periodic monitoring…
The Minerva Policy Reports deliver comprehensive research on the dynamic political, economic, and…
JTPP Helpdesk's Weekly Digest of Public Sector Tenders is a selection of tenders found on the Japan…


01/08/2024 - 31/03/2025
  The organization of the Vulcanus Programme is pending reception of a grant by the EU-Japan Centre for Industrial Cooperation for the Japanese fiscal year 2024-2025: Please note that this call is…
07/10/2024 - 11/10/2024
Are you running a business that operates in the Pharma, Biotechnologies, or Life Sciences sectors? Would you like to present your technologies and products to potential partners and clients from…
Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter