"Keys to Japan" : compete for sponsorship of your market entry plan for Japan

Keys to Japan

Are you considering marketing a product or service in Japan?
Do you need a professional market entry plan?

Call for Applications to Benefit from “Keys to Japan”
“Keys to Japan” is a European Commission-funded initiative managed by the EU-Japan Centre, created to help a selected European SME that is considering marketing a product or service in Japan. This is done by developing a detailed and personalised market entry plan for the said SME.

Financial conditions for session 2023/2024:
The plan is worth €10,000€ - €9.000 are covered by the EU-Japan Centre, and €1000 by the SME.
The plan will be prepared by the prestigious JMEC.

Who is eligible to apply?
Applicants must be citizens of an EU Member State or SMP-COSME Third Country(*) working in a management position for an SME headquartered in the EU or in a SMP-COSME Third Country(*). Applicants must be at least 20 years of age at the date of submission of the application form.
For more information please contact: Fabrizio Mura; +81 (0)3 6408 0281; e-mail

(*) Please check the status of your country by referring to the sub-paragraph: "COSME strand (SMP-COSME)".


Deadline to apply: 3 July 2023 (17h30 Tokyo time)

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The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
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