Beverages

June and July will be a busy period for the Trade Promotion Section of the Italian Embassy in Japan, supporting various Italian delegations attending five local trade fairs covering lifestyle, healthcare, fashion, and food sectors.

This report is aiming to provide an overview and insights into the Spirits market in Japan, describing the history, segmentation, categorization, and regulations surrounding this segment.

The report is targeting EU-based small- and mid-sized companies (SMEs) that are producing coffee, tea and soft drinks and are seeking to enter the Japanese market or those aiming at strengthening their current positions in Japan.