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Report: Japan's Premium Food market
Japan has a flourishing premium food market which is one of the best in the world. Japanese demand for great tasting, high-quality and innovative food brands from EU firms remains very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.
Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona
This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.
Report: Distribution Channels for 'Fast-Moving Consumer Goods'
Our new report gives a brief overview of the distribution channels for 'Fast-Moving Consumer Goods' and highlights opportunities for European companies seeking to do business in Japan. 

EU-Japan Centre's News

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The Centre quarterly newsletter, June 2026 issue, is now available. In this issue:   Last chance…
The Belgian-Luxembourg Chamber of Commerce in Japan (BLCCJ) is organizing the 13th edition of the…
Call for Applications: WCM October 2026 – 56th edition Applications are now open for the 56th…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and business…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and business…

Events

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Japan
16/03/2026 - 19/03/2026
  The next mission will take place from 23-26 March, 2027 Planned application period: September - early November 2026   Please note that this page is still under construction; content relating to…
07/07/2026
EU-Japan Centre for Industrial Cooperation Minerva Policy SeminarChallenges Confronting the Hydrogen Strategies of the EU and Japan and Efforts to Strengthen the Japan–EU Partnership Tuesday 7…
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