Related
Report: Japan's Premium Food market
Japan has a flourishing premium food market which is one of the best in the world. Japanese demand for great tasting, high-quality and innovative food brands from EU firms remains very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.
Report: Japanese Convenience Stores and Drugstores: Opportunities for European Snack and Beverage Products under Corona
This report presents an overview of trends and opportunities on the Japanese convenience store and drugstore market under the Corona pandemic and delivers strategic insight, tactical guidance and real-life examples of how to succeed in the Japanese convenience store and drugstore market.
Report: Distribution Channels for 'Fast-Moving Consumer Goods'
Our new report gives a brief overview of the distribution channels for 'Fast-Moving Consumer Goods' and highlights opportunities for European companies seeking to do business in Japan. 

EU-Japan Centre's News

More
  In September 2026, the EU-Japan Centre for Industrial Cooperation launched a new monthly…
The Centre quarterly newsletter, October 2026 issue, is now available. In this issue: Call for…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and business…

Events

More
Online
15/09/2026
The EUIPO and EPO, in cooperation with the EU-Japan Centre, are organising this webinar for Japanese companies. It will introduce practical examples of how companies can protect their brands, designs…
Online
30/09/2026
  On 30 September, the European Commission will host a webinar on the Digital Product Passport (DPP) under the EU Batteries Regulation. The webinar will cover the latest developments, key…
Time in Brussels
-
Time in Tokyo
-
Exchange rate
1€ = 176,936 JPY