fashion

Moda Italia 2026 February Edition: the Italian Fashion exhibition in Japan closes successfully with solid results

The Italian Chamber of Commerce in Japan (ICCJ) successfully concluded the second edition of The NIC (New Italian Cool) Award on 14 November 2025, in Tokyo.

Italian leather brand COOLT secures Japanese distribution after winning NIC Award Media Prize

June and July will be a busy period for the Trade Promotion Section of the Italian Embassy in Japan, supporting various Italian delegations attending five local trade fairs covering lifestyle, healthcare, fashion, and food sectors.

During World Expo Osaka 2025, the French cultural organization lille3000 is holding an exhibition around innovative textiles and fashion with Yanmar in Nagai from 12 April until 31 July 2025.

EXPO Osaka Special: During World Expo Osaka 2025, the French cultural organization lille3000 will hold an exhibition built around innovative textiles and fashion with Yanmar in Nagai Park, echoing the French Pavilion, from 12 April to 31 July 2025.

The first edition of The NIC Award showcased emerging Italian fashion talents to Japanese media and buyers. Winners across four categories presented their creations to 200 guests at Umewaka's Noh Theater.

The success of Italian women entrepreneurs in Japan is growing, thanks to the awards achieved with Phenomena Japan, Mimosa Day, and the NIC Award in 2024.

The docufilm "On the Wings of the Chamber'' showcases Treviso & Belluno entrepreneurship through prestigious sports shoe brands. Stemming from the collaboration between the Treviso-Belluno|Dolomiti Chamber of Commerce and the Italian Chamber of Commerce in Japan, among others, it supports the internationalization of local companies fostering business opportunities and cultural exchange.

Two events organized by the Trade Promotion Section of the Italian Embassy saw a massive participation of Italian companies. In February, “Moda Italia” & “Shoes from Italy”, in their 63rd and 73rd editions respectively, presented the latest Italian Fall-Winter fashion collections 2024/2025. In March, at the 49th Foodex Japan, Italy showcased its best food & beverage production.

The first months of 2023 have seen the promotion of Italian products and know-hows in a wide range of sectors from food and fashion to renewable energy.

This report will provide readers with a clear overview of the size of the Japanese apparel and textile market, the potential and opportunities, as well as lists of retail targets – and the distributors and trading companies that could partner in reaching them.