Italy

The Trade Promotion Section of the Italian Embassy has organized a national pavilion at the 20th edition of CPHI JAPAN (19-21 April 2023) with 13 companies. The aim of the participation to the tradeshow was to promote the excellence of Made in Italy, to show the high level of development achieved by Italian production techniques, and to strengthen the presence of the Italian pharmaceutical industry in the Japanese market, increasing the business opportunities for the companies.

The first months of 2023 have seen the promotion of Italian products and know-hows in a wide range of sectors from food and fashion to renewable energy.

38 companies from Abruzzo, Italy, participated in the first edition of the international Foodex Japan fair (Tokyo, 7-10 March 2023) open to international exhibitors after the break imposed by the pandemic.

Two main events took place in autumn to promote Italian enogastronomic culture and its products: World Pasta Day and the 7th “Settimana della Cucina Italiana”.

The Trade Promotion Section of the Embassy of Italy in Japan organizes various events for the promotion of the Italian Food & Beverage sector

The main scope of the Italian Chamber of Commerce in Japan (ICCJ) is to promote Made in Italy in Japan. Having said that, the way the ICCJ has been doing so has changed significantly in the past 10 years.