ITALIA Pavilion at CPHI JAPAN 2023 with 13 companies
The Trade Promotion Section of the Italian Embassy has organized a national pavilion at the 20th edition of CPHI JAPAN (19-21 April 2023) with 13 companies. The aim of the participation to the tradeshow was to promote the excellence of Made in Italy, to show the high level of development achieved by Italian production techniques, and to strengthen the presence of the Italian pharmaceutical industry in the Japanese market, increasing the business opportunities for the companies.
Italy and Japan signed an MoU to cross-support their start-up activities
During the 32nd IJBG Assembly held in Venice on 1 December 2022, the Italian Trade Agency (ITA) and the Japan External Trade Organization (JETRO) agreed to cooperate, mutually supporting the two countries’ start-up companies to develop their businesses respectively in Japan and in Italy.
360° promotion of Italian production
The first months of 2023 have seen the promotion of Italian products and know-hows in a wide range of sectors from food and fashion to renewable energy.
Tokyo meets Italian companies from the Abruzzo region to foster new collaborations
38 companies from Abruzzo, Italy, participated in the first edition of the international Foodex Japan fair (Tokyo, 7-10 March 2023) open to international exhibitors after the break imposed by the pandemic.
Promotion of Italian enogastronomic culture in Japan
Two main events took place in autumn to promote Italian enogastronomic culture and its products: World Pasta Day and the 7th “Settimana della Cucina Italiana”.
Italian Pavilions at Bio Japan and Japan Home & Building Show

Thanks to the recent New Border Measure adopted by the Japanese Government, foreign businessmen started to come back to Japan.

Italian Food & Beverage sector promotion in Japan
The Trade Promotion Section of the Embassy of Italy in Japan organizes various events for the promotion of the Italian Food & Beverage sector
ICCJ and Ibaraki Prefecture Cooperation
The main scope of the Italian Chamber of Commerce in Japan (ICCJ) is to promote Made in Italy in Japan. Having said that, the way the ICCJ has been doing so has changed significantly in the past 10 years.

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