Reports

The report is targeting EU-based small- and mid-sized companies (SMEs) that are manufacturing medical devices and seeking to enter the Japanese market or those aiming at strengthening their current positions in the Japanese market.

Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.

Semiconductor industry is changing on a global scale and more and more European companies are presented with the incentives to join its global value chain. Japan remains one of the main global players in the semiconductor industry due to its robust electronics and IT markets.

Japan has a flourishing premium food market which is one of the best in the world. Japanese demand for great tasting, high-quality and innovative food brands from EU firms remains very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.

This report will provide readers with a clear overview of the size of the Japanese apparel and textile market, the potential and opportunities, as well as lists of retail targets – and the distributors and trading companies that could partner in reaching them.

This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan; government policies and consumers promotional activities; examples in the distribution and retail sectors; information on certification and some tips to EU SMEs on what strategy to follow for a successful access into the Japanese veggie market.