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Report: Sports Equipment Market in Japan
The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly. The report focuses on seven main sports: Outdoor, Golf, Fishing, Cycling, Football, Tennis and Winter Sports.
Report: IoT Market in Japan
This report is provided for SMEs in the EU planning to market and sell their IoT products in Japan. The document will describe the market, opportunities, and challenges.
Report: Clean Technology mapping in Japan
Japan’s renewables market has experienced substantial growth over the past decade across most of the industry’s segments. This growth is expected to have substantial macroeconomic knock-on effects.
Report: Digital Apps Market in Japan
This report analyses recent trends of the Japanese mobile app market and the drivers of its mid-term development. It consists of three chapters dealing with different aspects of entering the digital apps market.
Report: The Medical Devices Market in Japan
The report is targeting EU-based small- and mid-sized companies (SMEs) that are manufacturing medical devices and seeking to enter the Japanese market or those aiming at strengthening their current positions in the Japanese market.
Report: Marketing Challenges when targeting the Japanese market
Success in Japan requires a deep and ongoing understanding of the consumer. By ‘marketing,’ the authors mean developing and adapting the offer to meet the needs of local consumers as well as encouraging them to buy, and repeat buy through communication and promotional activities.
Report: Semiconductor market in Japan
Semiconductor industry is changing on a global scale and more and more European companies are presented with the incentives to join its global value chain. Japan remains one of the main global players in the semiconductor industry due to its robust electronics and IT markets.
Report: Japan's Premium Food market
Japan has a flourishing premium food market which is one of the best in the world. Japanese demand for great tasting, high-quality and innovative food brands from EU firms remains very strong. In fact, because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.
Report: Japan's Clothing and Textile Market
This report will provide readers with a clear overview of the size of the Japanese apparel and textile market, the potential and opportunities, as well as lists of retail targets – and the distributors and trading companies that could partner in reaching them.
Report: The Vegetarian and Vegan market(s) in Japan
This report introduces the main factors that are supporting a growing interest in vega/vegetarianism in Japan; government policies and consumers promotional activities; examples in the distribution and retail sectors; information on certification and some tips to EU SMEs on what strategy to follow for a successful access into the Japanese veggie market.
Report: The Biopharmaceuticals Sector in Japan
To get the access to this report, please click here.
Report: All about Starting a Business in Japan Version 2018
To get the access to this report, please click here.

EU-Japan Centre's News

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このたび、日本企業の欧州での投資・事業展開に役立つ情報を日本語と英語で月1回お届けするニュースレターを創刊し、第1号(2026年9月号)を公開しました。 近年、日EU関係が幅広く発展し、…
The Centre quarterly newsletter, October 2026 issue, is now available. In this issue: Call for…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and business…
The EU Japan Centre is releasing a weekly press review covering Japan's economic and business…

Events

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Online
15/09/2026
The EUIPO and EPO, in cooperation with the EU-Japan Centre, are organising this webinar for Japanese companies. It will introduce practical examples of how companies can protect their brands, designs…
Online
30/09/2026
  On 30 September, the European Commission will host a webinar on the Digital Product Passport (DPP) under the EU Batteries Regulation. The webinar will cover the latest developments, key…
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