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Report: The Beer market in Japan
What are the key domestic players and the latest trends in the dynamic Japanese beer market? What are the opportunities for innovative or traditional EU craft-style beer manufacturers?
Report: How to Draft a Distribution Agreement and Agency Agreement with Japanese Partners
This report provides with the appropriate tools to choose between an Agency or a Distribution Agreement when doing business with a Japanese partner. It also provides the specific terminology (kanji) to distinguish between Distributor and Agency.
Report: FDI Incentives by Prefecture 2022
This report will provide you with a concise summary of FDI incentives in Japan organised by prefecture. It will assist you in determining which of Japan's prefectures are more suitable for your business.
Report: How to Export to Japan (Food Sector) - Quick Guide 2022
This guide aims to provide a brief overview on regulation aspects to consider when exporting foods to Japan.
Report: eCommerce in Japan - "How it works" Guidelines
This report focuses on the main platforms of e-commerce in Japan which are Amazon Japan, Rakuten Ichiba and Shopify. It presents the information necessary to do business on those platforms, the procedure, and the logistics.
Report: Cluster Mapping in Japan 2022
Following mapping attempts in 2013 and 2016, the EU-Japan Centre proceeded with a new screening online in order to identify new clusters and better assess already existing ones lastly identified in 2016.
Report: Coffee, Tea and Soft Drinks Market in Japan
The report is targeting EU-based small- and mid-sized companies (SMEs) that are producing coffee, tea and soft drinks and are seeking to enter the Japanese market or those aiming at strengthening their current positions in Japan.
Report: Japan's Home Fashion & Furniture Market
Japan has a flourishing home decoration market which is one of the best in the world. Japanese demand for well-designed, high-quality and innovative furniture and home fashion brands from EU firms is very strong.
Report: Railways Market in Japan
The report identifies potential business opportunities that may arise for external players in the Japanese railroad sector in the coming years, which is of particular importance for European companies.
Report: Pet Products Market in Japan
This report focuses on pet care, supply and accessories for cats and dogs. These segments were worth combined JPY126.9 billion (Euro943 million) in 2020 and are forecast to grow further.
Report: Sports Equipment Market in Japan
The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly. The report focuses on seven main sports: Outdoor, Golf, Fishing, Cycling, Football, Tennis and Winter Sports.
Report: IoT Market in Japan
This report is provided for SMEs in the EU planning to market and sell their IoT products in Japan. The document will describe the market, opportunities, and challenges.

EU-Japan Centre's News

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The Belgian-Luxembourg Chamber of Commerce in Japan (BLCCJ) is organizing the 13th edition of the…
Call for Applications: WCM October 2026 – 56th edition Applications are now open for the 56th…
The EU-Japan Centre is currently calling for experts who specialize in specific industrial sectors…
Last call for applications: Biotech Business Mission to Japan 2026 The EU-Japan Centre is…
Last call for applications: Digital Solutions Business Mission in Japan 2026 The EU-Japan Centre…
The EU-Japan Centre for Industrial Cooperation is seeking experienced industry specialists to serve…

Events

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Japan
16/03/2026 - 19/03/2026
  The next mission will take place from 23-26 March, 2027 Planned application period: September - early November 2026   Please note that this page is still under construction; content relating to…
Japan
05/10/2026 - 09/10/2026
Mission dates: 05 - 09 Oct 2026 Are you active in the biotech, pharma, or related healthcare sectors and seeking business, technology, or collaboration opportunities in Japan? This autumn, the EU-…
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