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Report: The Beer market in Japan
What are the key domestic players and the latest trends in the dynamic Japanese beer market? What are the opportunities for innovative or traditional EU craft-style beer manufacturers?
Report: How to Draft a Distribution Agreement and Agency Agreement with Japanese Partners
This report provides with the appropriate tools to choose between an Agency or a Distribution Agreement when doing business with a Japanese partner. It also provides the specific terminology (kanji) to distinguish between Distributor and Agency.
Report: FDI Incentives by Prefecture 2022
This report will provide you with a concise summary of FDI incentives in Japan organised by prefecture. It will assist you in determining which of Japan's prefectures are more suitable for your business.
Report: How to Export to Japan (Food Sector) - Quick Guide 2022
This guide aims to provide a brief overview on regulation aspects to consider when exporting foods to Japan.
Report: eCommerce in Japan - "How it works" Guidelines
This report focuses on the main platforms of e-commerce in Japan which are Amazon Japan, Rakuten Ichiba and Shopify. It presents the information necessary to do business on those platforms, the procedure, and the logistics.
Report: Cluster Mapping in Japan 2022
Following mapping attempts in 2013 and 2016, the EU-Japan Centre proceeded with a new screening online in order to identify new clusters and better assess already existing ones lastly identified in 2016.
Report: Coffee, Tea and Soft Drinks Market in Japan
The report is targeting EU-based small- and mid-sized companies (SMEs) that are producing coffee, tea and soft drinks and are seeking to enter the Japanese market or those aiming at strengthening their current positions in Japan.
Report: Japan's Home Fashion & Furniture Market
Japan has a flourishing home decoration market which is one of the best in the world. Japanese demand for well-designed, high-quality and innovative furniture and home fashion brands from EU firms is very strong.
Report: Railways Market in Japan
The report identifies potential business opportunities that may arise for external players in the Japanese railroad sector in the coming years, which is of particular importance for European companies.
Report: Pet Products Market in Japan
This report focuses on pet care, supply and accessories for cats and dogs. These segments were worth combined JPY126.9 billion (Euro943 million) in 2020 and are forecast to grow further.
Report: Sports Equipment Market in Japan
The sports equipment market in Japan is worth over Euro 11.9billion. Although the market’s growth dipped during the pandemic, it is now rebounding quickly. The report focuses on seven main sports: Outdoor, Golf, Fishing, Cycling, Football, Tennis and Winter Sports.
Report: IoT Market in Japan
This report is provided for SMEs in the EU planning to market and sell their IoT products in Japan. The document will describe the market, opportunities, and challenges.

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The Centre quarterly newsletter, March 2026 issue, is now available. In this issue: Main event…
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