To REGISTER:

If you are not yet a member of the "EU Business in Japan Website" you will first have to register on: http://www.eubusinessinjapan.eu/user/register

Once logged in, to register to the Webinar itself: http://www.eubusinessinjapan.eu/library/event/webinar-02-why-japan

Japan is an extremely important global economic powerhouse, with a GDP valued at 500 trillion yen in 2012. Japan has 47 prefectures, with many of them producing a regional GDP comparable to the national GDP of many European countries. With a well-educated and long-living population of 127 million Japanese “prosumers” (professional consumers), this gigantic consumption market remains very often an underexplored market for exporting European companies. In particular, authentic and innovative European products and services, with strong Unique Selling Points (USP), are highly appreciated by Japanese consumers. Japan and the EU have historically been strong business allies.

This webinar is targeted at EU Small and Medium-Sized Enterprises (SMEs) wishing to enter the Japanese market for new business development and/or SMEs in the process of reviewing their existing business strategy for Japan.

What will you learn in this webinar? • The basic business facts and figures of Japan • The economy liberalisation policies of the Cabinet of Prime Minister Abe • Behind-the-scene insights into the EU-Japan FTA negotiations • Concrete and practical business hints and tips about opportunistic market segments in Japan

Programme • Introduction • Expert’s Presentation • Q&A Session • Conclusion

Speaker: Rob VAN NYLEN, Representative Director/CEO, Akoni KK (IT and Business Consulting for Japan) (http://www.eubusinessinjapan.eu/support/van-nylen-rob)