05-06-18 | 10:30 - 11:30 AM CET

How can European SMEs in tourism retail and distribution business compete with global OTAs?

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector.  Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools.  This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.

The webinar is targeted to EU companies seeking to learn about the current trends of the Japanese toursims sector and the business opportunities emerging from it.

Registration deadline: 04/06/2018

What you will learn during this webinar:

In 40 minutes from your desk, discover how to:

• Make an industry analysis on tourism, identify competitive forces (i.e., rivals and buyers), study current industry structure, and pinpoint a niche market (i.e., outbound market) for EU SMEs
• Explore business opportunities in European outbound market, and study new customer characteristics and needs (i.e., participation, uniqueness, authenticity and personalisation)
• Explore business opportunities in Japan as a desirable destination, propose new leisure and business products (i.e., experience offering) in response to new customer needs, give brief references to specific activities and events in Japan
• Review key success factors (KSFs) as recommendations to EU SMEs in designing and promoting tourism experiences as a new product for European outbound travellers

Programme:

• Introduction
• Expert’s presentation
• Q&A Session
• Conclusion

Speaker: Professor Chieko Nakabayashi 
Prof. Nakabayashi has many years of experience in medium- and small-businesses in industrial and agro-based businesses. She is interested in the services sector, in particular those which are attached to multiple manufacturing businesses. Prof. Nakabayashi is specialized in generating business strategic options and business models through cross-sector and cross-border cooperation. 
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office

Please go to the EU Business in Japan website, to register for this webinar.

If you are already a member of the EU Business in Japan website, please log in and then go to the webinar link - If you are not yet a member, you will first have to register as a member via:http://www.eubusinessinjapan.eu/user/register and then when your registration request is confirmed, please log in and go to the 'Events' section of the website and register to the webinar.