February 05


Webinar 132: How to open a representative office in Japan

05-08-19 | 10:00 - 11:00 AM CET

How can a European company efficiently set up and effectively utilise a representative office in Japan?

This Webinar presents practical, step-by-step guidelines relevant to EU-based small- and medium-sized enterprises (SMEs) that are thinking about entering Japanese markets by first opening a representative office. For many companies in Europe, Japan can appear both an attractive and a distant or unfamiliar market. For this reason, many European companies hesitate to invest in Japan, or do decide to invest on the basis of imperfect or out-dated information. As we illustrate in this Webinar, opening a representative office in Japan offers European companies a relatively low-cost and low-risk opportunity to do market research and form business networks before investing too heavily. Building on the examples detailed in an accompanying Report, this Webinar offers real-life case studies of EU-based SMEs that have opened a representative office in Japan and used this office efficiently and effectively as a platform upon which to achieve a strong market position and, subsequently, business success in Japan.

The webinar is targeted to EU companies seeking to learn the key elements for setting up a representation office in Japan.

Registration deadline: 04/02/2019

In 40 minutes from your desk, discover how to:

  • Research and compare possible locations for opening a representative office in Japan  
  • Efficiently navigate legal, financial and personnel factors relevant to opening a representative office in Japan
  • Effectively use a representative office to conduct market research and business networking in Japan


  • Introduction
  • Expert’s presentation
  • Q&A Session
  • Conclusion

Speaker: Keith Jackson, SOAS University of London (UK) and Kobe University, Japan; Makoto Hashiguchi
Organiser: EU-Japan Centre for Industrial Cooperation - Brussels Office 

Please go to the EU Business in Japan website, to register for this webinar.

If you are already a member of the EU Business in Japan website, please log in and then go to the webinar link - If you are not yet a member, you will first have to register as a member via:http://www.eubusinessinjapan.eu/user/register and then when your registration request is confirmed, please log in and go to the 'Events' section of the website and register to the webinar.

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