Japanese laws concerning labelling, product marking and packaging primarily relate to importation, security and health. Requirements are often product-specific and different from the EU standards which European businesses are accustomed to abiding by.

Consumers must be aware of you in order to purchase your product. But how do you become known on the market?

Preparing to expand a business overseas requires more than just attention to financial issues. Cultural awareness and an understanding of the market are vital.

— Latest update: May 2024 — Quasi-drugs are medicines for the purpose of prevention of symptoms and hygiene : they have a weaker effect on the human body than medicines. Some products, such as nutritional drinks, shampoos and hair-growth products, are considered “quasi-drugs”, whereas skincare products that are less effective than “quasi-drugs” are classified as cosmetics.