Latest update: October 2023 

Japan is the second largest jewellery market in the world. Despite this fact, the industry has remained flat over the past few years, and in the long term it is shrinking. This can be attributed to the decline in inbound demand from foreign visitors to Japan as well as the decline of domestic consumers and the tendency to marry later in life. 

Gyōkai Search, Analysis of the Jewellery Industry, 2022 (Japanese)
EU-Japan Centre, The Japanese jewellery market, 2021


Table of Contents

  • Overview
    • Precious Metals
    • Domestic Market Status
    • Bridal Jewellery Market
    • Sales Categories
    • Sales Channels
  • Market Trends
    • Strategic Pricing
    • Branded Jewellery
    • Sustainability
    • E-Commerce
  • Limits to Trade
  • Prevention of Criminal Proceeds
  • Quality Control
  • Expert Reports & Webinars
  • Further Reading
  • Relevant Organisations and Trade Fairs
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