'About Japan' webinar series 200: Japan's Home Fashion & Furniture Market
15
NOV
2022
Is there a large home fashion and decoration market in Japan and is it worth the effort for EU companies? Especially now after the pandemic? Yes, in so many ways…
Japan is the third largest market in the world for cosmetics and personal care products. Even though the global pandemic resulted in a significant drop in consumer traffic and inbound tourism, the domestic market continues to grow.
Japan remains the world’s third-largest fashion apparel importer after the EU and the US. As one of the leading fashion markets in the world, Japan is also a trendsetter for other countries in Asia.
Japan is the second largest jewellery market in the world, despite this fact the industry has remained flat over the past few years, and in the long term it is shrinking. This can be attributed to the decline in inbound demand from foreign visitors to Japan as well as the decline of domestic consumers and the tendency to marry later in life.
This report provides an overview of the Japanese fashion market as well as the various requirements which EU companies will have to meet in order to successfully export to Japan.
This report will provide readers with a clear overview of the size of the Japanese apparel and textile market, the potential and opportunities, as well as lists of retail targets – and the distributors and trading companies that could partner in reaching them.
Because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.