— Latest update: June 2023 —
The Japanese processed food market has traditionally been regarded as difficult to enter as regulations are very strict. However, it has enormous potential. Frozen foods consumption has doubled over the past two decades and continues to grow. At-home cooking has been gradually declining, and there is a growing demand for convenient ready-to-eat meals. The COVID-19 pandemic also influenced consumers as they have increasingly sought foods and drinks to prepare at home that are as delicious as restaurants, easy-to-prepare and healthy. This trend has opened up the market for foreign investors. Several factors influence the growth of the frozen foods market in Japan: the growing elderly population, a large number of single-member households, increased participation of women in the labour force, and so on.
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