Virtual/Augmented Reality

— Latest update: May 2024 —

The Virtual and Augmented Reality Industry has been expanding rapidly in recent years due to the enormous potential for business and economic growth. Japan has long been a forerunner in developing gaming hardware and software and is regarded as a global leader in VR/AR technology. Now that gaming and entertainment companies and a wide range of industries such as healthcare, retail, manufacturing and tourism have been entering the VR/AR market for its application to their businesses. JETRO estimates that the VR/AR technology spending will double in 2023 from 2018. 

JETRO, AR/VR Trends in Japan, 2020

Table of Contents

• Overview
• VR/AR business case in Japan
  • Healthcare
  • Construction / Manufacturing
  • Tourism
  • Education
  • Gaming/entertainment
• Example of EU - Japan Collaboration
• Metaverse Opportunities
• Further Reading
• Expert Reports & Webinars
• Relevant Organisations
• Trade Fairs & Events