About Food & Beverage

 Latest update: February 2023 

Japan’s status as a cultural superpower is perhaps best exemplified by the global popularity of Japanese cuisine. In addition to its international popularity, Japanese food also enjoys a reputation for promoting health and longevity, with its traditional emphasis on rice, fish, and seasonal ingredients. In 2013, UNESCO added “washoku – traditional dietary cultures of the Japanese” to its Representative List of the Intangible Cultural Heritage of Humanity.

It is important to note, however, that diets in Japan are evolving rapidly, shifting from traditionally rice-based meals to increasingly western-style meals featuring greater quantities of meat, eggs, milk, milk products and fats. Other notable shifts in consumption habits include an increasing preference for eating out or buying packaged food at the expense of home cooking and fresh foods, respectively.

Table of Contents

  • Overview
  • Food
    • Processed Food
  • Beverages
  • Expert Reports & webinars
  • Annual Report
  • Further Reading
  • Relevant Organisations and Trade Fairs
Please log in for full access
Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
1 EUR = 170,142 JPY