About Food & Beverage

 Latest update: February 2023 

The Japanese liquor market is one of the largest in the world with an estimated annual sale of 3,5 trillion yen and growing consumption in several categories.
Case Studies and Success Stories
Despite the geographical distance, doing business with Japan is not overly complicated and it is not restricted to just the big companies. In fact, many European Small and Medium Enterprises (SME) are successful in Japan.
Export to Japan 10: Technical Regulations - Beer

Various EU products and services began to enjoy benefits from the EU-Japan Econ

10:30 - 11:00
Food Regulation
When exporting food products, the exporter should be aware of importation procedures, laws and administrative forms, in order to ease this process.
Report: Coffee, Tea and Soft Drinks Market in Japan
This report assess the current status of the Japanese coffee, tea and soft drinks markets.
Report: The Beer market in Japan
Japan is the world’s 7th largest consumer of beer. A late comer in the market, two of its largest manufacturers are today among the best and largest players worldwide.
Report: The Japanese Wine Market

About the Report

Soft Drinks
In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.
Subscribe to
our newsletters

The EU-Japan Centre currently produces 5 newsletters :

  • EU-Japan NEWS - our flagship newsletter covering the Centre's support services, information about EU (or Member States) - Japan cooperation
  • Japanese Industry and Policy News
  • “About Japan” e-News (Only available for EU companies / EU organisations)
  • Japan Tax and Public Procurement Weekly Tender Digest (Only available for EU companies / EU organisations)
  • Tech Transfer Helpdesk Newsletter
1 EUR = 171,553 JPY