Despite the geographical distance, doing business with Japan is not overly complicated and it is not restricted to just the big companies. In fact, many European Small and Medium Enterprises (SME) are successful in Japan.
In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.