The Japanese liquor market is one of the largest in the world with an estimated annual sale of 3,5 trillion yen and growing consumption in several categories.
Despite the geographical distance, exporting to Japan is not overly complicated and it is not restricted to just the big companies. In fact, many European Small and Medium Enterprises (SME) import successfully to Japan.
Japan is the world’s 7th largest consumer of beer. A late comer in the market, two of its largest manufacturers are today among the best and largest players worldwide.
In Japan the buyers are very health-conscious, therefore they try to drink beverages with low or zero sugar addition. Great attention has been put PET bottles, thanks to their nature of recyclable recipients.
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.