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— Latest update: May 2024 —
Japan is the fourth largest market in the world for cosmetics and personal care products. Even though the global pandemic resulted in a significant drop in consumer traffic and inbound tourism, the domestic market has been steadily recovering since 2022.
The Japanese cosmetic industry comprises around 3,000 companies and skincare remains the most important category in the cosmetics market, with successful subcategories including sensitive skincare and natural/organic cosmetics.
EU-Japan Centre, The Japanese cosmetics and quasi drugs market report, 2022
Goykai Search, Cosmetic industry 2024 (In Japanese)
OEC World, Beauty Products, 2022
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