— Latest update: February 2023 —
The Japanese luxury market is one of the fastest growing in all of Asia. Increased interest in luxury goods by millennials and GenZ are boosting the industry. Not only prestigious foreign brands are on the rise, but local luxury goods are also in high demand.
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Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.