'About Japan' webinar series 200: Japan's Home Fashion & Furniture Market
15
NOV
2022
Is there a large home fashion and decoration market in Japan and is it worth the effort for EU companies? Especially now after the pandemic? Yes, in so many ways…
Despite the geographical distance, exporting to Japan is not overly complicated and it is not restricted to just the big companies. In fact, many European Small and Medium Enterprises (SME) import successfully to Japan.
A large majority of all tariff lines related to textile products (Chapter 50 to Chapter 63) has been liberalized as from the entry into force of the Agreement.
Japan remains the world’s third-largest fashion apparel importer after the EU and the US. As one of the leading fashion markets in the world, Japan is also a trendsetter for other countries in Asia.
This report will provide readers with a clear overview of the size of the Japanese apparel and textile market, the potential and opportunities, as well as lists of retail targets – and the distributors and trading companies that could partner in reaching them.
Because competition between retailers is intensifying, demand for new and exciting products from the EU not yet sold in Japan is increasing. There has never been a better time to sell to Japan.
Joint venture established in 1987 by the European Commission (DG GROW) and the Japanese Government (METI) for promoting all forms of industrial, trade and investment cooperation between the EU and Japan.