The "Settimana della Cucina Italiana" is a worldwide project promoted by the Italian Ministry of Foreign Affairs and International Cooperation together with related ministries and agencies, public organisations, industry organisations, and private companies with the purpose of promoting quality Italian cuisine and its agri-food products abroad and it is increasingly establishing as an event of great importance. It started six years ago and takes place every year in November in all the Countries where an Italian diplomatic-consular network is present. This year the "Settimana della Cucina Italiana" was scheduled from 22 to 28 November.
Many events took place around the world during that week but also already kicked off from the end of October: seminars and conferences, meetings with chefs and cooking classes, tastings and dinners, and trade promotion activities.

As part of the "Settimana della Cucina Italiana" program the Trade Promotion Section of Embassy of Italy Tokyo organised two phygital events: Borsa Vini and Borsa Olio EVO.

Borsa Vini was held in Tokyo on 25-26 October. The workshop with wine tastings and virtual B2B meetings was attended by 35 Italian wineries which presented more than 100 Italian wines and by about 300 Japanese professional visitors during the two days.
Borsa Olio EVO was the first edition of a workshop in Japan dedicated to Italian extra virgin olive oil. It was held in two cities, Osaka (22 November) and Tokyo (24-25 November).
As for Borsa Vini, the event offered the possibility of product tastings and online B2B with the 20 Italian companies which showed more than 40 types of Italian EVOs.
Both events provided an opportunity for Japanese industry professionals and Italian producers to exchange latest information on Italian products and establish direct contacts in a period in which is still impossible for Italian companies to reach Japan.

Published: December 2021